Are personal branding pictures actually necessary? It’s a question a lot of professionals ask at the beginning of their careers. And honestly, I get it. There’s a good chance you’ve got a small budget and a tight schedule. Do you really want to spend your precious resources on a photo session? But trust me, your personal brand photos are a hugely versatile investment that will give you the boost you’ve been looking for. As a Lowcountry branding photographer, I spend a lot of my time talking with my clients about all the uses for their pics. If you could use some help, here are my top ways to use personal brand photos to grow your business!
5 Ways To Use Personal Brand Photos To Really Elevate Your Business
Social Media
These days, there’s not a whole lot you can do without a social media presence. Your personal brand photos give you a way to keep your page updated while inviting your followers to connect with you. When you get your pics back, you can scatter them throughout your regularly scheduled posts as a way to give your algorithm a boost! They will also help you create a consistent feel to your page.
Website + Blog
Your brand website sets the tone for the work you do. You can use your photos to create a consistent feel across your page while also making your brand feel a little more personal. These can also be used when making blog posts that will increase your site’s SEO.
Pro tip: When you plan your session, I would go in thinking about your website design. Ask yourself questions like what colors you want to incorporate or what kind of vibe you want to set. This is going to help a lot when it comes to planning!
Email Marketing
These days, email marketing gets a little slept on compared to social media pages. That doesn’t make it any less important! Your pictures give you a way to really make your messaging pop. This can really be helpful if you have a business with buyers. It gives you a way to create a personal connection in the midst of sales jargon.
Digital Products
In today’s market, digital products can be huge! These can include anything from ebooks to guides to tutorials. When you incorporate your personal brand photos, you’re essentially establishing yourself as an expert in your field. Just by adding your smiling face, you are instantly going to gain a bit of authority.
Print Materials
Finally, your brand photos are going to elevate the OG marketing: printed materials. While many people go into their brand photo sessions with their business cards in mind, there are so many other ways you can use these pics! By placing your photo on brochures and flyers, you’re demanding that people take notice of you and take a second to listen to your mission!
I Hope You Are Now Confident In Some New Ways To Use Personal Brand Photos
If you have been considering booking your personal brand session, I hope this list helps you see all the ways to use personal brand photos! Now, it’s time to plan your portraits. This is what I’m here for! As a Lowcountry branding photographer, I love working with my clients to plan sessions that let them grow. If you would like to see if I am the photographer for your brand, let’s chat! Send me a message today to learn more!
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